While there are obviously important facts that are mandatory, remember that a presentation is really a way to “talk” to your audience and let them become a part of your message. What better way to do that than to tell a story?
So, how do you do create a story that makes your audience truly interested in what you have to say and want to hear more?
Your story must be relevant and fit your audience.
Telling just any story won’t make a great presentation. You need to make sure that our story is relevant to your topic and fits your audience. You want to the audience to respond with an “oh!” or “ahhh”, or be surprised in a way that really gets their attention.
Your story must have a point
You want to build the story right into our presentation framework so that it is something they can relate to and makes practical sense. The point of the story must be clear. Rather than just spitting out numbers and charts, make it realistic and fun. The story puts everything together so that all of those numbers and all of the information make sense.
Make your audience laugh
If your story is funny, that’s even better. Sometimes, you might want to relate something that actually happened to you that was funny and relevant to your project. This keeps the audience engaged and interested.
Always tell a story about a person and an experience they had.
Your story can be a success story, a failure, a humorous story, or something personal. You may even want your story to have a lesson for others to learn. If your story doesn’t have a personal message, then it won’t hit home with your audience. They should reflect on how the story affected someone and how it relates to the topic.
It’s not enough just to present information in a presentation, as it tends to make it dry and dull. Spicing it up with a story or two that are relevant to your topic, teaching a lesson and saying something funny all help to engage your audience and keep them asking for more. Your presentation is a way to deliver a message in the most interesting way possible so that they walk away actually remembering what you said, the important information and practical ways to use it.